Business Model

At a corporate level, Plantagon do not assume any ownership of neither buildings nor equipment. Plantagon is assumed to be a developer and operator of urban farms, and receives a management fee and a performance fee when operating the plant. This can change from case to case, but this is our base assumption. Plantagon’s business model is based on a combination of innovative Agritechture Products and Services related to development and implementation of these products. All projects Plantagon delivers fall under one of the product categories, all with varying complexity:

 

Retro-fitting

Plantagon can retrofit empty areas of existing real estate or change the use of a space (for example, converting underutilized car parking space into a growing area). Typically, the crops grown in a retrofit will be sold to the local market (restaurants and supermarkets) or sold through the Plantastore within the building (café’s and convenience stores).

 

Extension

Plantagon’s solutions can be added to existing buildings in the form of an extension that uses the unique double skin façade to form a vertical greenhouse, a closed-loop industrial scale food production system.

Similar to the retrofitting system, the crops that are grown will likely be consumed within the building or sold to local restaurants and supermarkets.

 

New Building

Plantagon can establish an industrial scale vertical greenhouse, using its unique systems, including the Vertical Food Production Line.

These buildings can either consist of pure industrial production of vegetables or combine horticulture and real estate components (residential, commercial, hospitality, retail) to form a multi-function structure.

The design and uniqueness of the building creates a landmark in any city it is developed.

 

Symbiotic System

Similar to the New Building concept described above, the Symbiotic System builds upon a standalone building to create a fully integrated solution.
The Symbiotic System combines municipal infrastructure such as cooling/heating, biogas, waste / water management and energy production.

The Symbiotic System is able to use the “waste” generated from the municipal functions to create a highly efficient growing system. It also provides plant residuals that feed back into the system to avoid food waste.