R&D and the resulting technological innovations are the principal factors for Plantagon International’s business success. Plantagon International’s innovation strategy involves benefiting from technological innovations by using the full range of intellectual property (IP) rights in the development of urban agriculture.
The effective use of the tools of the IP system has reduced risks and facilitated the process of taking innovative technology to the market place, while at the same time enhancing the competitiveness of technology-based urban agriculture innovations.
Plantagon International understood early that most innovative ideas never come to market, but that those protected by IP stood a greater chance. Hence, many of the innovations which have resulted from R&D projects with various partners, such as SWECO and SAAB, have been protected with the full of range of IP rights, i.e. patent, industrial design, trademark and copyright protections.
However, the strategic combination of above mentioned IP rights has not only served as a tool for technology protection, but also contributed to higher profits margins and maintenance of market position, thus enabling a technology based, innovative company such as Plantagon International to have a better return on investment.
Below you find an extract of the 2013 IP evaluation.
Please contact Plantagon CEO Owe Pettersson for further information.